Geoconquesting (Competitor Tracking through Geofencing)
Track competitors' locations and target customers in their vicinity with geofencing to gain competitive advantage and increase market share.
How It Works
Imagine turning every competitor's location into your sales opportunity. Geoconquesting uses advanced geofencing to create invisible "capture zones" around rival businesses. When a potential customer enters these zones, perhaps browsing in a competitor's store or parking lot, our AI-powered system instantly identifies them and delivers personalized offers via push notifications, SMS, or in-app messages, steering them toward your business instead.
For instance, if a customer is shopping at a rival electronics store, they might receive a notification: "Get 20% off at our store just 2 blocks away, plus free delivery!" This intercepts the sale at the critical moment, converting competitor traffic into your revenue.
Key Features
- Competitor Geofencing: Define precise virtual boundaries around any competitor location for proactive customer interception.
- Real-Time Tracking: Monitor customer movement in real-time with privacy-compliant location data, triggering instant marketing actions.
- Market Share Expansion: Capture high-intent buyers at the point of purchase, potentially increasing your market share by 15-25%.
- Customizable Campaigns: Create dynamic promotions tailored to user profiles, location history, and competitor context.
- Analytics Dashboard: Measure campaign effectiveness with metrics like interception rate, conversion lift, and incremental revenue.
Value Proposition
Geoconquesting isn't just about poaching customers, it's about dominating your market. By intelligently redirecting competitor traffic, businesses can achieve measurable ROI with campaigns that pay for themselves through increased sales. In competitive industries like retail and hospitality, this can mean the difference between growth and stagnation.
Benefits
Increased Market Share
Intercept customers before they make purchases at competitors, boosting your sales and market position.
Data-Driven Insights
Gain valuable insights into customer behavior and competitor strategies to refine your marketing approach.
Cost-Effective Marketing
Target high-intent customers with precision, reducing wasted ad spend and increasing conversion rates.
Use Cases
Retail Competition
A clothing retailer sets geofences around rival stores. When shoppers browse competitors, they receive notifications about exclusive discounts at their location, resulting in a 25% increase in foot traffic.
Restaurant Chains
Fast-food chains use geoconquesting to target customers near competitors during peak hours, offering loyalty points or free upgrades, leading to higher market penetration.
Automotive Dealerships
Car dealers monitor rival showrooms and send personalized offers to visitors, such as free test drives or financing deals, capturing leads before competitors close the sale.
ROI and Impact
Geoconquesting campaigns typically deliver 3-5x ROI within the first quarter. By targeting high-intent customers at the point of decision, businesses can expect:
- 15-30% increase in market share within competitive areas
- 20-40% reduction in customer acquisition costs
- Measurable lift in sales from intercepted traffic
Our platform provides real-time analytics to track campaign performance and optimize targeting for maximum results.